Preparing Joby for the Next Golden Age of Aviation

Flight once shaped how we imagined the future.

Airports were built as symbols of confidence and ambition. Aircraft held a sense of wonder and a belief of moving towards a better tomorrow.

The Jet Age didn’t just make the world smaller, it inspired people to dream.

Today, we have a rare opportunity: to rekindle that sense of optimism and re-imagine the experience of flight.

Our brand is guided by a simple belief: wonder shouldn’t be reserved for special occasions. It should be woven into everyday routine.

We’re here to turn daily commutes into moments of perspective. To help people float above the noise and find pockets of joy in places they may have never looked before.

That belief shows up in the details of our brand. We crafted a visual language that makes the revolutionary feel approachable. Dreamy, but rooted in reality. Aspirational, yet reassuring.

As a vertically integrated company, we design, engineer, test, and manufacture our most critical components in-house. That mindset extends to our brand, where the same care shapes every detail.

Our custom typeface, Joby Sans, was created to feel at home in aviation, informed by its history, but designed for the demands of today. The color palette reflects both atmosphere and origin: expansive sky tones paired with sun-faded warmth drawn from California light. Throughout the system, rounded corners and gentle curves introduce a sense of lightness and welcome, subtle cues that guide the design upward and hint at a human smile.

The future of flight isn’t about escaping the world below.

It’s about bringing the sky closer to everyone.

As we prepare to welcome our first passengers, we invite you to imagine a different relationship with flight, one that is built for connection and puts people and places first.

And this time, it’s electric.